Purple Website

With the launch of Purple's premium mattress, we introduced an optimized website that serves as a comprehensive hub for their customers. The site is crafted to enhance decision-making, build customer confidence, and streamline the purchasing process, all while reflecting Purple’s commitment to health and wellness through advanced sleep solutions. I contributed to elevating the Purple brand through refined storytelling and immersive product interactions, seamlessly integrating the new design within their existing e-commerce platform. The AKQA team, including myself, developed a strategic approach, including an innovative modular design system that supports continuous, incremental improvements.

Agency | AKQA

Deliverables | Senior Designer, Design System, Experience Design