Culligan Branding
Culligan Branding
Stepping into the global spotlight.
Culligan International is a United States based global water treatment company with a network of dealers and direct operations in 90 countries. After acquiring over 150 companies, the industry leader was struggling with an identity crisis. In this new stage of growth, the company needed to show up consistently worldwide.
Our initial hurdle was to reimagine and consolidate the new identity for the Culligan Brand. To propel the Culligan brand into the future, we set forth distinct Design Objectives:
Modernize the brand and develop a top tier design language.
Connect with the power of storytelling.
Exhibit industry leadership through scientific innovation.
Ensure simplicity for users with limited experience or oversight.
Guided by these objectives, our design approach harmoniously weaved together these elements to form a cohesive and forward-looking brand identity.
Agency | AKQA
Deliverables | Design Lead, Branding, Identity development, Design Language, Iconography, Logo, Illustration