Culligan Corporate Site

Akqa and I tackled the challenge of unifying Culligan's fragmented website strategy across its global presence. With a history of over 85 years, Culligan faced brand cohesion issues due to its numerous acquisitions. Recognizing this, we aimed to modernize its brand identity.

Leveraging my experience in creating Culligan's new brand identity, I spearheaded the development of a unified design system for the corporate site, ensuring consistency across all pages. This involved bringing the new look and feel from the brand identity into the website, creating a seamless visual experience for users.

Our first step was analyzing Culligan's existing websites to identify areas for improvement. We then crafted a comprehensive plan, focusing on the corporate website. I created a modern, user-friendly website for Culligan that aligned with their content strategy, highlighting them as global leaders in clean water while incorporating the new Culligan brand identity. We provided design style guides for business unit sites and conducted a content audit to ensure consistency. Additionally, we developed an anthem video for Culligan, featured on the landing page, to maintain consistent messaging.

Throughout the process, we collaborated closely with Culligan to establish key success metrics, resulting in a best-in-class corporate website that increased awareness and strengthened Culligan's global leadership in clean water solutions.

Agency | AKQA

Deliverables | Design Lead, Design System, Experience Design